My whole life, I've made regular choices—boldly! I've succeeded in private, and I've failed in full public view. And that is what has defined me. To be humble in victory, and always learn from failure. I am a creative director. I am a copywriter. I am also a keen observer of human behavior, which gives me a certain edge to how I approach my craft. Because, if you are not building a brand for humans, who are you doing it for?